The Geography of Flavor

This article may be of some interest for those that market their products.

The Geography of Flavor; Bringing a European Idea Down to Earth: Producers, Farmers Pin Hopes on the Appeal of 'Terroir'; By Jane Black; Washington Post Staff Writer; Wednesday, August 22, 2007; Page F01.

"Studies show that the strategy can be profitable. According to a May 2004 survey conducted by the Leopold Center for Sustainable Agriculture at Iowa State University, 56 percent of respondents were willing to pay at least 10 percent more for a place-based food, or "produit du terroir." The survey also revealed that 65 percent of respondents preferred products that would give farmers a higher percentage of profits than processors, distributors and retailers."

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